05-09/JUN 2024
05-09/JUN 2024
ArPa
Complexo do Pacaembu, São Paulo - SP
Mercado Livre Arena Pacaembu - São Paulo

About

ArPa Art Fair

A ArPa ArPa is an art fair that provides an innovative experience, capable of expanding the community revolving around contemporary art, allowing for an exchange between the national and international art scenes.

A ArPa By attracting collectors from across the country, ArPa creates new opportunities for collectors, gallery owners, artists, and curators. These connections strengthen relationships among different players within the contemporary art scene and provide opportunities for the development of new art appreciators and connoisseurs.

Starting from this third edition of 2024, Arpa inaugurates the new convention center that is part of the Mercado Livre Arena Pacaembu project, also establishing a dialogue between art and contemporary architecture. Arpa inaugura o novo centro de convenções que integra o projeto da Mercado Livre Arena Pacaembu, estabelecendo também um diálogo entre arte e arquitetura contemporânea.

General Director
Camilla Barella

Associate Directors
Eduardo Barella
Rafael Carvalho

Institutional Relationship Direction
Cristina Candeloro

Curatorship
Ana Carolina Ralston (Base)
Germano Dusha (UNI)
José Esparza Chong Cuy (Arte em Campo)
Raphael Fonseca (Satélite)

Executive Producers
Gabriel Curti
Julia Brandão
(Ayo Cultural)

Architectural design
Jeanine Menezes

Visual ID
Alexandre Utchiel
João Pedro Nogueira
(Estúdio Margem)

Visual Communication
Alisson Silva
Ana Heloísa Santiago
Asad Pervaiz

Luiz Otávio

Lighting Design
André Boll

Marketing
Chris Rüegg

Communications
André Vilhora
Chloé Catalano
Guilherme Werneck
Lucas Torres
Rafael Barros

Strategic Communication Planning
CDN Comunicação

Project Manager
Jorge Perez

Legal Counsel
Guilherme Airosa

Finance Management
Felipe Vicentini
Matheus Alves

Estagiária
Isabella dos Santos Antonio
(Universidad de Navarra)

1st edition

In its 1st edition, ArPa had about 10 thousand visitors that attended the Pavilhão Pacaembu from June 1st to 5th. The Fair also shared the Pavilion with MADE, the most prestigious design fair in the country, established in 2012. The partnership enabled the expansion and synergy between the art and design audiences.

In the search for a decentralized look and aiming to bring together different approaches and perspectives on contemporary art, ArPa invited four curators responsible for the different sectors and programs of the event. The Main, UNI and Satellite sectors took place at the Pavilion; Arte em Campo, open and free of charge, was located at Charles Miller Square, seeking to encourage the formation of new audiences through educational and communication programs; and lastly, the Prisma Program was created as a way to expand the Fair's boundaries and spread knowledge throughout other spaces and institutions in the city by means of visits to exhibitions, artists' studios, and private collections, and more.

In this context, the ArPa team has prioritized the contemplative experience, creating a more intimate atmosphere with the visiting audiences, which brought together artists, curators, gallery owners, collectors and art enthusiasts. Thus, two sizes of exhibition spaces were chosen in the Main Sector, in which the galleries showed up to three artists from their program.

ArPa

PT
PT

(En)